Navigating the small business world can be challenging, but the right tools make a big difference. Customer Relationship Management (CRM) software is essential for managing customer interactions, sales, and growth.
This article explores the best CRM software options for small businesses, focusing on user-friendly and effective ones.
#1. BestMarketer – Best CRM Software For Small Businesses
Image Credit: BestMarketer
|+65 6027 2388 (Call)email@example.com (Email)
|$97 per month$997 per year
Unlimited Sales Funnel
Surveys & Forms
Booking & Appointments
CRM & Pipeline Management
BestMarketer is an all-in-one online marketing tool designed to elevate every aspect of your business’s online presence. It simplifies converting clicks and ads into valuable leads, offering a central hub for all customer information.
With its intuitive form and survey builder, customising customer data fields is a breeze. One standout feature is the unified conversations tab, which consolidates communications from various channels, including social media and email.
BestMarketer also excels in increasing sales conversions with user-friendly landing pages and website builders, eliminating the need for external designers or programmers.
Additionally, it offers features for boosting transaction sizes, like upsells and order bumps, and encourages repeat business through diverse channels like email, social media, and text.
Image Credit: Ontraport
|Starts at $24/month
|Sales + CRM
Pages + Forms
No-Code Web Apps
Ontraport is a comprehensive sales and marketing platform ideal for growing businesses. It offers an all-in-one solution for building, automating, and scaling your business. With Ontraport, all your data and tools are in one place, enabling you to move ideas to action swiftly.
This CRM software and automation platform is built for scalability, meaning it grows with your business. It helps you keep track of prospects and customers with an advanced pipeline view and empowers you with powerful marketing automation tools, all without the high costs.
Ontraport’s web pages and forms are designed to increase lead and customer conversion, making every interaction count. It’s the perfect tool for businesses ready to take their operations to the next level.
Image Credit: Klaviyo
|Starts at $0/month for 0 – 250 contacts
Klaviyo is an intelligent marketing automation platform that turns customer data into business growth. It allows you to connect with customers across various channels seamlessly. Klaviyo enables sending engaging emails with dynamic content, like personalised product recommendations and facilitates two-way conversations with your most engaged customers.
It also helps in collecting and showcasing customer reviews, building trust and increasing sales. Klaviyo is guided by AI, predictive analytics, and benchmarks, providing a comprehensive understanding of each customer.
Its real-time segmentation targets the right people, enhancing the efficiency of your marketing efforts. With Klaviyo, you can continuously improve your strategies, keeping pace with or outdoing your competitors.
#4. HubSpot CRM
Image Credit: HubSpot CRM
|+65 6955 6000 (Call)
|$800 – $3,600 per month (USD)
|Email tracking software
Email marketing software
Lead management software
HubSpot CRM is a comprehensive customer platform designed to unify marketing, sales, content management, and customer service. Its strength lies in the interconnectedness of its suite of tools, all built on a robust CRM database.
This setup offers unparalleled insights into every contact and journey, enhancing customer engagement and business growth. Each core product – marketing, sales, customer service, content management, operations, and commerce – is powerful individually.
Still, they create a synergistic effect when used together, accelerating business growth. HubSpot’s CRM is ideal for businesses seeking a holistic approach to customer management and business development.
#5. Less Annoying CRM
Image Credit: Less Annoying CRM
|$15 per user per month
|Unlimited contacts and custom fields
User-friendly pipelines and email logging
Task management features25GB file storage per user
Mobile access and user permission controls
Less Annoying CRM, founded by two brothers in 2009, is dedicated to helping small businesses succeed with a straightforward CRM solution. Their approach is to offer what businesses truly need without unnecessary complexities or jargon.
The software is designed to be user-friendly and transparent, emphasising a partnership rather than just a subscription. Less Annoying CRM prides itself on accountability and personal customer service, offering direct access to the team managing your crucial data.
This CRM is a great choice for businesses seeking a simple, trustworthy tool for managing customer relationships without the hassle of long-term contracts or hidden fees.
Image Credit: SuiteDash
|Free 14-day trial
Paid plans start from $19 – $99 per month (USD)
|Comprehensive CRM capabilities
Integrated project and task management
Invoicing and recurring billing features
File sharing functionality
Tailored for various professional niches
SuiteDash is an all-encompassing platform designed to streamline business operations with its ONE Dashboard® approach. Integrating essential tools like project management, billing, client portals, and email marketing into one unified system eliminates the hassle and cost of using multiple, disjointed online services.
This saves time, reduces financial strain, and simplifies the learning curve with just one platform to master. SuiteDash is ideal for businesses looking for an all-in-one solution to manage every aspect from start to finish, offering seamless integration between various functions and a single login for all business needs.
It ensures that client interactions are as streamlined and efficient as the internal processes.
#7. Monday Sales CRM
Image Credit: Monday Sales CRM
|Visit their website to fill out a contact form
|Free trial available
Paid plans start from $10 – $24
|Unlimited contacts and pipelines
Advanced account, contact, and deal management
Integration with Gmail and Outlook
Sales forecasting and customisable email templates
Email tracking and automation
Monday Sales CRM is a user-friendly, fully customisable sales platform that requires no coding to set up. It allows users to tailor their CRM to fit their unique sales cycle, including editing deal stages, managing multiple pipelines, and adding desired columns.
The software automates sales processes, saving valuable time by assigning leads, setting reminders, and notifying users of client interactions. Its centralisation of client communication, including email integration and personalised templates, makes managing contacts efficient and time-effective.
Monday Sales CRM is particularly suitable for those seeking a personalised CRM experience that streamlines sales efforts and enhances client communication efficiency.
Image Credit: ActiveCampaign
|From $29 – $149 (USD)
|Personalised email and interaction automation
Lead-driving marketing automation
CRM for sales automation and lead engagement
Over 900 integrations with various apps
Sales analytics with lead scoring
ActiveCampaign is a powerful tool that propels businesses forward through advanced automation and personalised communications. It enables users to automate emails and interactions, ensuring timely and relevant engagement with the audience.
The platform unifies data to sharpen marketing efforts, driving high-quality leads and increasing customer engagement. ActiveCampaign for Sales automates sales processes, capturing and engaging leads effectively to surpass sales goals.
With over 900 integrations, it connects seamlessly with other software, providing tools essential for business success. Its ability to automatically track team performance and segment leads makes it an ideal choice for businesses aiming to automate and enhance their marketing and sales efforts.
Image Credit: Pipedrive
|From $12.50 – $74.90
|Lead management with chatbot integration
Communication tracking for calls and emails
Automated administrative tasks
Customisable sales reports
Mobile access with extensive app integrations
Pipedrive is a feature-rich CRM designed to help users prioritise deals, track performance, and predict revenue. It efficiently manages leads and deals, feeding hot leads directly into sales pipelines through custom chatbots and web forms.
The platform offers comprehensive tracking of communications like calls and emails, providing full control over schedules. Pipedrive eliminates busy work by automating repetitive tasks and harnesses artificial intelligence for business growth. Users can dive deep into customised metrics and measure performance against goals.
It prioritises privacy and security, ensuring transparency in data usage. Pipedrive also integrates email functionalities, allowing users to receive notifications and follow up timely, enhancing the overall sales experience.
Image Credit: Nimble
|$29.90 per month$24.90 per month
|Relationship-focused CRM for teams
Unified contact data from multiple sources
Workflow management for growth
Microsoft and Google integrations, with email marketing features
Nimble CRM is tailored for relationship-focused sales professionals, solopreneurs, and business teams. It enriches social and business data with contact information, streamlining workflows across various channels.
Nimble stands out as a CRM that automatically builds from existing contact sources, providing enriched contact profiles. It is accessible across different web platforms, allowing users to create and edit contacts directly from their inboxes or social media platforms.
Nimble’s strength lies in managing people-related processes that drive business growth, making it an ideal choice for those who value nurturing relationships and require a CRM that is both comprehensive and user-friendly in managing their business processes.
Image Credit: BenchmarkONE
|Visit their website to fill out a contact form
|Free trial available
Paid plans start from $199 – $399
|Integration with email clients for conversation tracking
Dynamic segmentation and lead scoring
Real-time activity and website tracking
Comprehensive deals pipeline analysis
BenchmarkONE offers sales and marketing software that’s ideal for small businesses and marketing agencies looking to turn relationships into sales. It’s an all-in-one CRM and marketing automation solution, offering simplicity and affordability.
Key features include email client integration for tracking conversations directly in contact profiles, tagging and lead scoring for dynamic list creation, and importing and collecting contacts through online forms.
BenchmarkONE also integrates directly into your email inbox, allowing you to add contacts, conversations, and tasks without leaving Gmail or Outlook. This seamless integration ensures a smooth workflow, making it a practical choice for small business owners.
Image Credit: EngageBay
Paid plans start from $12.74 per user per month – $101.99 per user per month
|Unlimited contact storage and management
Deal management and sales automation
Advanced marketing automation features
Email sequences and template builder
Integrated helpdesk with ticket management
EngageBay is a comprehensive, all-in-one marketing and sales CRM designed to streamline your business processes. It allows you to store unlimited contacts, manage customer details efficiently, and automate sales and marketing tasks for targeted communication.
The platform includes features like forms, landing pages, email sequences, and a template builder. EngageBay also offers helpdesk software, ensuring fast and effective customer support. It’s designed to nurture leads into satisfied customers, promising up to 5x revenue growth.
The free sales CRM provides deep customer insights, maintaining all interactions in one place, with a strong emphasis on security, making it a reliable tool for small businesses.
Image Credit: Copper
|$29 – $129 (USD) per user per month
|Full integration with Google Workspace
Centralised contact and email management
Visual sales process tracking in pipelines
Productivity tools within Google Calendar and Gmail
Extensive integration with tools like Mailchimp, QuickBooks, and LinkedIn
Copper is a CRM that integrates seamlessly with Google Workspace, including Gmail, Google Calendar, and Google Drive. It automatically pulls in your team’s contacts and email conversations, providing a comprehensive history of interactions with every contact.
Copper helps visualise your sales process, allowing you to add opportunities into a pipeline for efficient tracking. It also enhances Google Workspace with additional productivity tools, surfacing context, reminders, tasks, and files directly in your inbox and calendar.
This CRM suits teams already using Google Workspace, offering a cohesive and integrated user experience.
Image Credit: Nutshell
|$16 – $67 (USD)
|Sales automation for maximum efficiency
Detailed reporting and analytics
Comprehensive email marketing tools
Web form collection for lead capture
Team collaboration and contact management
Nutshell is dedicated to helping small businesses increase their revenue by simplifying sales and marketing tasks. Its features include sales automation, comprehensive reporting and analytics, email marketing, web form collection, and team collaboration.
Nutshell’s solution enables easy contact management and custom pipeline views to assist sales representatives.
The platform is designed to motivate teams to use it, solving a common challenge in sales and marketing software. It’s easily one of the most user-friendly and intuitive CRM software for small businesses in Singapore.
With a focus on customer success, Nutshell provides tools that take the frustration out of selling, making it a valuable asset for small business growth.
Image Credit: Streak
|Free trial available
Paid plans start from $15 – $129 per user per month (USD)
|Automatic data capture from contacts and emails
G Suite integration for efficient data access
Email, notes, and call log sharing among team members
View tracking and mail merge options
Customisable pipeline management for various workflows
Streak is a CRM that integrates directly into Gmail, offering a seamless experience for users who spend a lot of time in their inboxes. It automatically captures data from your contacts and emails and includes features like tasks, reminders, and G Suite integrations.
This CRM allows for sharing emails, notes, and call logs among team members, ensuring continuity in customer interactions. Streak’s design is such that it eliminates the need to switch between your email and an external CRM, thereby streamlining your workflow.
It’s an elegant, intuitive, adaptable solution, making it appealing for teams seeking an efficient and user-friendly CRM experience.
Image Credit: Bitrix24
|$49 – $399 (USD)
|Customer contact centre and detailed reporting
Comprehensive sales pipeline management
Lead tracking with web forms
Multichannel communication and marketing automation
Sales analytics and a mobile app for on-the-go management
Bitrix24 is a CRM solution designed to address the common challenges of miscommunication and delayed responses in business. It focuses on putting customers at the centre, ensuring that your business can grow and improve alongside your customer service.
Bitrix24 is known for enhancing business efficiency, helping to close more sales, and managing numerous customer interactions simultaneously. It provides a comprehensive view of client needs and interactions with customisable reports and centralised data access.
Bitrix24 includes various features such as CRM tools, calendars, email, and social network integration, making it a comprehensive platform for enhancing company communication and organisation. Trusted by over 10 million companies, Bitrix24 is a robust CRM solution that helps sales departments succeed and companies operate more cohesively.
#17. Agile CRM
Image Credit: Agile CRM
|Free trial available
Paid plans start from $8.99 – $47.99 (USD)
|Integrated sales, marketing, and service automation
Telephony, appointment scheduling, and project management
Marketing automation and landing page builder
Social media integration and email marketing
Comprehensive helpdesk and ticketing system
Agile CRM is an all-in-one platform that automates sales, marketing, and service tasks. It’s designed to be affordable yet packed with modern features and integrations, ensuring easy implementation and excellent support.
Agile CRM provides a mobile-ready, fast, and simple cloud-based SaaS service that caters to the needs of today’s businesses. Its key offerings include tracking stages and milestones of deals, one-click calling, voicemail automation, online calendar sharing, and effective project management with drag-and-drop task lists.
Additionally, Agile CRM gamifies the sales process, fostering competition and collaboration for better results. It’s a comprehensive CRM tool that helps businesses streamline their operations and enhance their sales and marketing efforts.
Image Credit: SugarCRM
|+65 6929 0889 (Call)
|$49 – $1,000 (AUD)
|Robust cloud infrastructure with AI-powered predictions
Comprehensive configuration and customisation options
Time-awareness for detailed customer journey tracking
Marketing automation and sales force automation
Customer service platform for enhanced customer experiences
SugarCRM is a platform that seamlessly connects sales, marketing, and service teams, allowing them to focus on productivity, business growth, and engaging customers effectively. Its robust cloud infrastructure provides scalability, global reach, and tight security.
SugarCRM is known for its data-driven predictions about customers and the business, enhancing marketing automation and campaign creation. The platform is also designed for modern sales professionals, helping manage pipelines, engage customers, and close deals efficiently.
Furthermore, it offers a customer service platform that focuses on creating better customer experiences, empowering employees, and understanding customer needs. SugarCRM is a comprehensive solution for businesses looking to automate and streamline their customer relationship management.
Image Credit: Insightly
|$29 – $99 (USD) per user per month
|Sales Pipeline & Lead Management
Opportunity Management with Customisable Pipelines
Business Workflow & Process Automation
Validation Rules & Advanced Permissions
Comprehensive Project & Task Management
Insightly CRM is an affordable yet powerful cloud-based platform designed for scalability, ensuring it grows with your business. It is easy to adopt and use across an organisation, making it a popular choice for businesses looking to convert leads into opportunities and grow rapidly.
Insightly focuses on capturing relevant details about each lead, prioritising and distributing them effectively. It offers real-time views of deal statuses, customisable pipelines for efficient management, and insights into business drivers and risks.
Insightly supports intuitive, automated, and scalable processes, empowering teams to close deals and deliver services faster and more efficiently. The platform also provides complete visibility into customer interactions, driving deals and project velocity.
Image Credit: Keap
|$159 – $229 per month
Automated Lead Capture and Organisation
Centralised Data Management
Personalised Follow-up Triggers
Easy Migration from Competing Platforms
Integration with Key Business Apps
Keap offers client management software designed to organise and automate follow-ups, ensuring no lead is missed. It features automated lead capture organising contacts through custom forms, landing pages, and social media.
Keap consolidates all data in one accessible place, whether on desktop or mobile, allowing for quick actions directly from the contact record. It enables personalised follow-ups for better lead conversion, with features like contact tagging and segmentation for tailored automation.
Keap makes migration easy and free, even from competing platforms, and offers hassle-free integration with thousands of apps. This CRM tool is ideal for boosting lead capture efforts, providing a seamless solution for managing and nurturing customer relationships.
Image Credit: Freshworks
|Free trial available
Paid plans start from $15 – $69
|Comprehensive Customer Service and Marketing Integration
AI-Powered Insights and Analytics
Customisable and Scalable Neo Platform
Extensive Marketplace with Over 1,200 Apps
Robust Collaboration and Communication Tools
Freshworks offers a comprehensive solution with multiple tools to get you ahead of your competitors. Freshdesk and Freshchat, that ensures effortless customer service across various channels. With Freshmarketer, you can easily personalise multi-channel marketing campaigns, turning interest into action.
Freshsales, enhanced by AI, helps in closing deals faster by leveraging customer data for personalised engagement and focusing on promising leads. The secure and easy to use Neo Platform allows endless customisation to fit unique business needs.
Like most of the best CRM software for small businesses in Singapore, Freshworks supports creating custom workflows and applications, and with over 1,200 apps in its marketplace, integration is a breeze. The platform is a developer’s haven, offering rich APIs, a UI design library, and robust tools for building efficiently.
#22. Vtiger CRM
Image Credit: Vtiger CRM
|$12 – $42
|Unified Customer Data View and Analytics
Intelligent Sales CRM with Contact Management
Multichannel Help Desk and Support Center
Efficient Marketing Automation
Comprehensive Project and Task Management
Vtiger CRM offers a unified view of customer data, insightful analytics, and robust integrations, making it an all-in-one solution for enhancing customer engagement. It empowers teams with the latest customer data and tools for better engagement and faster deal closures.
The intelligent sales CRM provides a comprehensive historical view of contacts, aiding in informed sales decisions and efficient deal management. Its multi-channel support centre, including email, phone, chat, and social media, ensures efficient support delivery.
Vtiger CRM also enables the creation of custom reports and analytics, providing valuable insights into team performance and customer experiences.
Image Credit: Zendesk
|$19 – $115 per user per month
|AI tools and workflow automation for agent efficiency
Unified workspace for faster channel switching
Omnichannel support (email, live chat, phone, social media)
Customisable reporting and analytics
Seamless integration with business tools
Zendesk is a powerful support software for small businesses, empowering agents with AI tools and workflow automation for faster problem resolution. Its unified workspace allows quick channel switching and agent collaboration.
Customers can reach out through email, live chat, phone, or social media with omnichannel support. Zendesk’s out-of-the-box reporting and analytics help measure team performance and identify customer trends. Over 100,000 businesses trust Zendesk to improve customer experiences.
It’s designed to be user-friendly, scalable, and customisable, ensuring customer needs and business objectives are met efficiently.
Image Credit: Spotler
|Free 14-day trial
Paid plans start from $21 – $64
|Sales management and customer interaction tracking
Comprehensive marketing campaign management
Efficient customer service management
User-friendly CRM with easy setup
Built-in email marketing and GDPR compliance
Spotler CRM is an award-winning, simple, yet powerful system tailored for small businesses, especially those operating in B2B. It combines sales, marketing, and customer support functionalities into one easy-to-use platform.
The essential Sales CRM tool helps manage customer and prospect interactions effectively. Spotler CRM ensures that marketing campaigns are executed and monitored efficiently and that customer service requests are handled promptly.
The software’s simplicity makes it easy to set up and use, with a focus on training teams quickly. Spotler also offers first-class customer support for free, ensuring users get the most from their CRM system.
Image Credit: NetSuite
|Visit their website for more information
|Visit their website for more information
|Streamlined lead-to-cash processes
360-degree customer view and sales performance management
Salesforce and marketing automation
Comprehensive customer service and support
Mobile accessibility for remote CRM data management
NetSuite CRM is a comprehensive cloud solution delivering capabilities like sales force automation, marketing automation, customer service and support. Integrated seamlessly with NetSuite ERP and ecommerce, it offers a 360-degree view of customers, enhancing productivity.
Key features include streamlining lead-to-cash processes, improving sales performance through forecasting, and managing upsell and commission. It enables access to CRM data on mobile devices, managing opportunities, and tracking all customer interactions.
NetSuite CRM is ideal for managing global sales and services, providing sales managers with a complete pipeline view and facilitating the conversion of opportunities into orders.
Image Credit: Salesflare
|$29 – $99 per user per month
|Automated contact and company info-gathering
Automatic logging of meetings and phone calls
Document management per customer
Smart overview of opportunities
Digital engagement tracking
Salesflare is a CRM designed with small and medium-sized B2B businesses in mind. It’s known for its simplicity and efficiency. Forget the hassle of manually storing customer contact details; Salesflare pulls data from emails, social profiles, and more directly into your address book.
If you’re unsure about an email address, Salesflare can quickly locate it using just a name and company. This CRM also smartly logs your meetings and phone calls by syncing with your calendar and phone, saving you the trouble of manual reporting.
Plus, it organises all your documents and files exchanged with customers, making it easy to find what you need. Salesflare keeps you updated on customer interactions, including social media activities, ensuring you’re always in the loop.
Image Credit: ADA-Asia
|Contact them for more information
|Centralised customer data management
Omnichannel CRM for personalised customer experience
Advanced AI/NLP engine for conversational commerce
Multilingual omnichannel chatbots
Integrated performance marketing and creative content studio
ADA-Asia offers a CRM solution that revolutionises marketing efforts by centralising customer data for improved lead management and conversion rates. This platform is a blend of technology and strategy designed to provide a connected customer experience through analytics, marketing, and commerce solutions.
ADA-Asia’s CRM focuses on personalising customer experiences, understanding their needs, and driving targeted campaigns based on insights from customer engagement. This approach enhances customer satisfaction and significantly boosts your business’s ability to tailor unique experiences for each customer, setting you apart in the market.
With ADA-Asia, you get an omnichannel CRM that empowers your marketing strategy and nurtures your customer’s lifetime value.
#28. Salesforce Essentials
Image Credit: SalesforceEssentials
|800 1301 448 (Call)
|$25 per user per month
|Contact and Lead Management
Salesforce Essentials is more than a CRM; it’s a tool for building strong, trust-based relationships across businesses, teams, governments, and citizens. It focuses on uniting people to achieve common goals, solving complex challenges, and contributing positively to the planet.
Salesforce Essentials provides a comprehensive CRM solution with Customer 360, enabling teams to share a unified source of truth. Integrated collaboration capabilities guide critical conversations and decisions, enhancing efficiency and focus.
Additionally, with Tableau integration, Salesforce offers deep insights and data-driven actions, ensuring customer-centric approaches to business decisions. It’s a platform that evolves with technological and business changes, always prioritising trust and respect in relationships.
#29. Zoho CRM
Image Credit: Zoho CRM
|+65 6723 1040 (Call)
|$14 – $52 per user per month
Google Ads Integration
Integration with Google Workspace
Social Media Management
Automated lead generation from Facebook and Twitter
Live Chat and Visitor Tracking
Zoho CRM is tailored to the unique needs of small and medium-sized businesses, understanding that managing customer relationships becomes more complex as businesses grow. It offers an easy-to-use interface, allowing quick adaptation and efficient selling.
Customisation is another strong suit, with numerous options available without requiring technical expertise. Zoho CRM stands out for its quick onboarding process, seamlessly transitioning from spreadsheets or other contact managers with its Zwitch migration system.
This CRM is ideal for businesses looking for a straightforward yet powerful solution to manage their growing customer base and sales processes.
Conclusion About The Best CRM Software For Small Businesses In Singapore
Selecting the ideal CRM software can significantly impact the efficiency and success of a small business. The options we’ve discussed offer a range of features that cater to different needs, from sales tracking to customer engagement.
Investing in one the best CRM software in the market is a step towards streamlined operations and sustained business growth.
Note: For the latest and most recent updates on the above recommendations, refer to their respective website for the most accurate information.
Frequently Asked Questions About The Best CRM Software For Small Businesses In Singapore
What Makes A CRM Software Ideal For A Small Business?
To grow your business, look for user-friendliness, affordability, essential features like contact management, and scalability.
How Can CRM Software Help Streamline Business Operations?
CRM tools help organise customer data, automate sales processes, and provide insights for strategic decision-making.
Are There Budget-Friendly CRM Options For Small Businesses?
Many CRM providers have plans designed for small businesses, offering essential features at a reasonable cost.
Can CRM Software Integrate With Other Business Tools?
Most CRM systems can integrate with various business tools, enhancing overall productivity and data coherence.
How Does CRM Software Improve Customer Engagement?
CRM software enables more personalised and efficient communication by centralising customer information and interactions.
Is Implementing A CRM System A Complex Process?
Many CRM options are designed with simplicity in mind, offering easy setup and user-friendly interfaces, even for those not tech-savvy.